Saturday, March 24, 2012

Zynga has Purchased Draw Something for $200 Million



Popular mobile game developer Zynga, who is responsible for hits such as Words with Friends and Hanging with Friends, bought out OMGPOP's Draw Something for $200 million. They now own the application and all rights to it.

Zynga makes its money off of in-game advertisements and premium downloads that support you with in-game goodies. For example in Hanging with Friends, you can purchase the coins that allow you to use lifelines using real life money. Obviously most people do not take advantage of this, but selling digital copies of something is easy to do as it requires almost no actual money being spent on Zynga's part in order to make that profit happen.

The mobile game business is coming a long way, and a purchase like this shows that there is a lot of money to be made in mobile gaming this day in age.

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