Android vs. Apple Philosophy

Apple and Google are taking two entirely separate approaches with the new iterations of their OS's.

Apple is taking the user-friendly road, as it always has. Starting with the iTouch, they capitalized on the users ability to have an easy-to-use device. It syncs itself, and can be used across several major platforms in the fact that it can be synced to iTunes to transfer music, movies, or apps. You can then use that sync to play those songs on your computer. Then, if you have another iOS device, you can plug that in and sync that one too. It's easy. You just plug and go. When the bar stops loading, everything will work for you perfectly. This logic is being used in Apple's devotion to voice-activated programming in the form of Siri. Siri is going to give users the same ease-of-use that they once had when the iOS just came out and iTunes gave it its exclusivity as the most easy-to-use OS. Sure Siri is going to be far from perfect, and by no means am I an Apple fan. I hate Apple. A lot. But their marketing scheme is always their selling point. People are going to get used to Siri, and use it more often as they have integrated it so well with the OS.

This is where Android parts ways. They did not focus on integrating easier user-interface options with their voice recog. They instead focused on a cleaner, more appealing visual user-interface that the user can touch and interact with. If Apple were smart, they would continue to pour money in to Siri development to further themselves from Android and create a different genre of device. Leave the gadgety, pretty looking devices to Android, and leave the user-friendly devices to Apple. If Apple continues aggressive development on Siri, no doubt will it be the differentiating factor between the two. People aren't buying into Siri itself, they are buying in to the idea of Siri. The idea of not having to open applications or a messaging app to type a message or send a text. The idea that you can control things that were once only controllable with your hands, with your voice. And Apple will recognize this, and they will develop Siri further.

For the record, I own no Apple products besides a 2nd generation iTouch and am an avid Android fanatic. However if you're looking at Apple vs. Google, you need to look at it logically and understand why each company is developing the way that they are.